With this handy-dandy resource, you can automate your PR processes instead of constantly responding to one-off emails and phone calls.
An excellent way to approach it is to consider what assets a reporter would need to flesh out a story and make those quick and easy to access.”Ī media kit helps you land press coverage while you sleep (often literally). If you want to go above and beyond, add stats and research both about your company and the industry you’re serving. Things to include could be executive headshots and bios, stock images or videos of your team and facilities, company logos and style guide, a company timeline, and brief company history. “As you grow, you can build it out on your website. Just ensure it’s organized and labeled well. “For most companies, something simple is perfectly fine-a sharable, non-editable Google Drive or Dropbox folder will suffice. “As newsrooms shrink, it’s on PR pros (and newbies) to make the job of reporters as easy as possible, especially if earned media coverage is going to be a focus,” says Spencer Anopol, senior public relations manager at DigitalOcean. Keeping this in mind will help you build a no-fluff media kit that the press loves to use. Yes, a media kit has incredible benefits for your brand (more on that in a second), but remember its purpose-making news media’s lives painless. That’s it-that’s the entire point of a media kit. Give them everything they need to know about your company to publish a high-quality article that makes them look good. The purpose of a media kit is to make reporters’ and bloggers’ jobs as easy as possible. Media kits can be responsive pages on your website, downloadable PDFs, presentation decks, or even a Google Drive or Dropbox folder (yes, really).ĭon’t Skip: Small Business Marketing Guide Purpose of a Media Kit Sounds like a lot, right? More isn’t always better, though, which is why we’ll guide you through the essential elements later in the “How to Make a Media Kit in 2023” section. Plus, we have outstanding media kit examples that’ll get your creative juices flowing.Ī media kit (also known as a press kit) is a collection of promotional materials that helps reporters and bloggers write articles about your brand. Below, we’ll walk you through everything you need to know to make a media kit that delivers everything reporters and bloggers want (and more). Invest the time now, so you’re ready for any unexpected (although very welcome) press opportunities.įortunately, we’ve made building a media kit quick and simple. Don’t wait until you’re about to launch your big PR campaign to get your media kit whipped up and ready to go. It’ll only take a few hours, but it’ll pay dividends when it comes to generating press. Make creating a media kit a top priority for your business.
#Apple digital media kit free
You can make a media kit all on your own using clever copywriting, free tools, and plug-and-play media kit templates. Want to see your business featured on CNN, TechCrunch, or Forbes? Who doesn’t? To make it happen, you’ll need a top-notch media kit.ĭon’t worry-you don’t need to hire a public relations (PR) specialist or a graphic designer. Media kits are a non-negotiable element of any brand.
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